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Our Story

"The only person you are destined to become is the person you choose to be" - Ralph Waldo Emerson


Clavem literally means key to success and as much as that can sound a trite phrase all of us on this planet whether we are employed, unemployed, working for ourselves running multiple businesses or retired need to establish what our personal key to success is.

For some it will be to become the next Billionaire for others it will be to host a garden party for charity, to create multiple businesses, to walk on the beach, to build a new school for the education of the young or even play a part in revolutionising the education system as we know it! For each and everyone of us it will be something slightly different, the key is finding out what it is and then working to achieve it.

Our purpose is linked to our key for success, acknowledging and uncovering what they are – is truly powerful.

The founder of Clavem, Julie Hogbin, has for many years worked with management and leadership teams in business providing them with information on how to gain the best for and from themselves, their teams, their businesses and ultimately put some good out into the world.

In 2011 Julie truly decided to take control her life and through an avalanche of new learning and experiences became financially independent. Whilst in this process she realised that there was an awful lot to learn on top of what she had already learnt.

Clavem as a brand and as a company has come around after Business Talks and Workshops and Claim Your Destiny both failed to deliver what she really wanted to give back to the world.

#ConsciousLeadership is what is required to allow us to do what we want to do, when we change anything something else changes and all of those changes come from how and why we do what we do.

#ConsciousLeadership Is a movement and a community designed for people who want to be people and businesses for good.

Your key to success may be so close to the surface that all you really need is a slight tweak and of course for others the key to success may be buried deeper and may need more learning, more self awareness, more change.

Julie’s true belief is that everything is possible and if she can do it so can you. We all are born perfect and then life happens, some of it good and some of it not so , We aren’t all born equal or into the same environment, we don’t all have access to the same education, we all have our trials and tribulations it is how we deal with them that counts.

“Destiny is not a matter of chance, it is a matter of choice, It is not a thing to be waited for, it is a thing to be achieved.” – William Jennings Bryan